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2026 Lamborghini Urus SE, photo 1
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At a glance

Year
2026
Mileage
31 mi
Exterior
Viola 30th
Engine
4.0L V8
Transmission
Automatic
Drivetrain
All-wheel Drive
Body
SUV
VIN
ZPBUD6ZL6TLA46952

About this car

The 2026 Lamborghini Urus SE arrives in Viola 30th Metallic paint over a Grigio Octans interior. This example carries the 4.0L V8 twin-turbo engine, automatic transmission and all-wheel drive, with 31 miles recorded.

Equipment includes Galanthus 23 shiny black diamond rims, the park assistance package with remote park, hands-free tailgate, full electric front seats and seats in leather with Performante trim. The cabin features leather decors, door lights with Lamborghini logo, valve caps with logo and embroidered Lamborghini shield on the headrests.

Additional items comprise the style package full in body color, advanced 3D Bang & Olufsen sound system and off-road modes.

Viola 30th Metallic paint
Grigio Octans interior
Galanthus 23 shiny black diamond rims
Park assistance package with remote park
Hands-free tailgate
Seats in leather with Performante
Advanced 3D Bang & Olufsen sound
Off-road modes
Style package full in body color
Full electric front seats
Door lights Lamborghini logo
Valve caps with logo
Leather decors
Embroidered Lamborghini shield on headrest

Price vs. market

Premium Priced $54,877 (18%) above the median of 188 comparable listings.

This car
$352,138
Median asking
$297,262
Comparables
188 · 2025–2026
Median mileage
3,307 mi (this car 31)

Compared with other active listings of the same model (model years ±2) on Exotics Group. These are dealers' asking prices, not sale prices, and condition, options, mileage and history are not adjusted for.

Factory color

Viola 30th

Lamborghini factory color

Lamborghini purple first used on the 1993 Diablo SE30 anniversary model; official name Viola 30th ('Viola 30 th' in Lamborghini's Beyond Color article). Still offered as 'Viola 30th Metallic' on Revuelto.

About the Lamborghini Urus SE

Production
2024–present
Est. units built
2,000
Cylinders
8
Powertrain
PHEV
Body
SUV

The Lamborghini Urus SE, introduced in 2024, is the first plug-in hybrid variant of the Urus, Lamborghini's high-performance SUV. As a successor to the original Urus (launched in 2018), the SE represents the brand's shift toward electrification while maintaining its signature performance. Production numbers are not yet fully disclosed, but Lamborghini's limited-run strategy for hybrid models suggests the Urus SE will be relatively rare compared to the standard Urus, of which over 20,000 units have been produced since 2018.

Powered by a 4.0-liter twin-turbo V8 combined with an electric motor, the Urus SE delivers a total output of 789 horsepower, making it the most powerful Urus variant to date. It achieves 0-60 mph in 3.1 seconds and offers an electric-only range of approximately 37 miles. Unique features include customizable driving modes and advanced torque-vectoring for enhanced handling. For exotic car collectors, the Urus SE's significance lies in its status as Lamborghini's first hybrid SUV, potentially increasing its future value as a transitional model in the brand's history. Early market trends indicate strong demand, though long-term value will depend on production limits and collector interest in hybrid exotics.

From the Journal

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