The Lamborghini Urus S, introduced in 2022 as an updated variant of the original Urus SUV, represents Lamborghini's continued push into the luxury performance SUV market. Production figures are not publicly detailed, but Lamborghini reported over 20,000 Urus units sold globally by 2023 since the model's debut in 2018, with the Urus S contributing significantly to recent sales. The Urus S is powered by a 4.0-liter twin-turbo V8 engine, producing 657 horsepower and 627 lb-ft of torque, paired with an 8-speed automatic transmission and all-wheel drive. It achieves 0-60 mph in 3.1 seconds and a top speed of 190 mph, positioning it among the fastest SUVs available.

For exotic car collectors, the Urus S holds appeal due to its blend of practicality and Lamborghini’s signature performance, though it lacks the rarity of limited-run models like the Aventador or Huracán. Its value trends remain strong, with used examples often retaining high resale prices due to demand in the luxury SUV segment. Special editions or bespoke configurations through Lamborghini’s Ad Personam program add exclusivity, making certain Urus S units more collectible. Its historical significance lies in continuing Lamborghini’s expansion beyond traditional supercars, broadening the brand’s appeal.